Word: shoes
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Dates: during 2000-2009
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...ever. He's less a trash collector than a trash connoisseur, adding new items to the treasures he keeps on shelves in the shack he has built for himself. Hmmm, what about this green thing, a plant sprout, that he found in his foraging? That goes into an old shoe...
...Menace first. Khrushchev banging his shoe at the U.N. is fine for newsreels, but Spielberg and Lucas (and screenwriters David Koepp and Jeff Nathanson) have something sexier in mind: Irina Spalko, played by Cate Blanchett with a feline purr and the fabulous posture of military-movie villains. Irina wants to cloud American minds by getting access to a secret technology that is concealed either in the Area 51 warehouse where Crystal Skull begins or in the remotest jungle mountains of Peru during the film's last hour. "We will change you, Mr. Jones," she proclaims. "We will turn you into...
...playing field of their sport and 95% training for that sport--either by pounding weights, sprinting or doing more high-tech plyometrics, which involves a lot of leaping and side-to-side movements. The company's pitch: During that 95% training time, don't use some dumb running shoe; wear our Prototype. The company is offering three types of sneakers: the Speed Trainer is the lightest, most breathable shoe, designed for athletes who spend the bulk of their time trying to get quicker. The Power Trainer is for the bulky guys; it comes with extra cushioning at the bottom...
Then there's the Evade sneaker for jocks who make more lateral moves in their drills. "The shoe becomes a piece of equipment," insists Raphael Peck, Under Armour's senior vice president and shoe guru. But will young athletes really spend $100 for a shoe to lift weights in? "They're spending $40 on a T shirt," quips Plank, nodding to the premium price that consumers are paying for Under Armour's sweat-sopping gear...
Learning your approximate carbon shoe size is the first step. Everything you do that is powered by fossil fuels has a carbon dioxide cost, and it adds up--a bit like credit card debt. Some actions, like commuting in a gasoline-powered car, have obvious carbon costs. Others are less clear but still significant. Take your diet: livestock are responsible for an estimated 18% of global carbon emissions, so when you chow down a hamburger, you're effectively emitting CO2 as well. Even something as small as an iPod Nano will add to your carbon footprint, thanks to both...