Word: shoes
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Dates: during 2000-2009
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Swarovski claims to offer the highest quality on the market and the most extensive range of sizes and colors?15,000 in its catalog. In July, Bruno Frisoni launched a couture shoe-and-bag collection for Roger Vivier starring clusters of colored Swarovski crystals. The same week, Dior, Chanel and Jean Paul Gaultier all sent gowns embroidered with Swarovski crystals down their runways...
...strategically. "It's not just an injection of money," says Morra. "They're a sparring partner, someone to sit down to discuss, 'Do we have to open on Madison Avenue or in the meatpacking district?'" He partnered with L Capital because its advisers knew how to get handbag and shoe lines up and running, something that could help Piazza Sempione avoid missteps...
...Longchamp Rodeo bag ($695, longchamp.com 2 Bottega Veneta Pepe Nappa trench, Cocco Nabuk bag and Lungarno shoe ($6,250, $13,890 and $650, bottegaveneta.com 3 Chanel Soft Touch eyeshadow ($26.50, chanel.com 4 Patek Philippe Annual Calendar watch ($29,950, patek.com 5 Versace patent-leather heel ($740, versace.com 6 Kara Ross gold cuff ($7,500, at Bergdorf Goodman, 212-753-7300) 7 Eames lounge chair (price on request at Herman Miller...
...brand for specialty products but then discover Under Armour's broader range of clothing options. This year it plans on expanding its women's products, which account for 24% of annual sales. Next year it will add to its footwear line with a football cleat, followed by a baseball shoe and a women's softball cleat. Speedo is working on the same philosophy, continuing to expand its out-of-pool clothing with a new spring line set to debut as well as a men's line for fall...
MALKA, 45, A SHOE MAN FROM MONTREAL, says the company underwent some changes after he became president in 2001 (before that he headed the footwear division from its inception in 1995). "We decided it was important to not just have a single brand. So we created a multibrand, multichannel distribution concept, where you're selling 20 to 10,000 garments. This allows us to go from junior to haute couture, understand consumers from Tokyo to Wisconsin and mass merchants to Bergdorf Goodman. We're going to make sure that every one of our 16 brands has a voice...