Word: shoes
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HOUSTON The favorite shoe among the SUV (sport-utility vixen) crowd is Manolo Blahnik's $455 "sneaklo," above, a stiletto boot with a lug sole, according to Ken Downing, a vice president of Neiman Marcus...
...room packed to fire code with rich, beautiful women bending over in 5-in. heels in front of me. They are asking me for my opinion. I don't know why I ever dreamed of playing for the Yankees. I want to be a shoe salesman...
Specifically, I want to be Ben Evidente. The greatest shoe salesman in the world, Evidente, 33, is the anti--Willy Loman. He is a celebrity not only in Manhattan, where he has been selling for the Manolo Blahnik store for the past 12 years, but also around the world. When he stayed with clients in Brazil for Carnaval, he was bold-faced in the paper. Blahnik signed a copy of his book for Evidente, "To Ben. Without you, we are nothing." He makes so much money that he just bought a vacation house in Hawaii. And here at the semiannual...
What I didn't understand until meeting Evidente is how important shoes are. To me, shoes were just something that I casually noticed nicely set off the ensemble of a Victoria's Secret model. But shoes, Evidente explains, can be hot in and of themselves. And the right shoe can make a woman look better. "You can almost spot a foot and not only know her size but what would look good: something to camouflage the bunion or something that accentuates a long, sexy leg," Evidente says. One of his many skills is being able to talk about feet...
...handle women. Although one regular client from Bloomfield Hills, Mich., here for the sale says he treats her "like a princess, even though I'm just one of the little people," he also knows how to be rough. He bags a sale by the second pair of shoes he brings out, not just because he figures out what looks good on women but because he convinces them of it. In his quiet way, he is forceful, like Clint Eastwood. Plus he has the added appeal of often being down on one knee. "You almost have to make up their minds...