Word: shoes
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...Walk This Way If the Shoe Fits, Bear It Shoes: can't live without them, but they can be a pain. Stilettos might have been the original bad shoe, but there have been plenty since. On Earth Day 1970, a Danish yoga instructor named Anne Kals started selling Earth Shoes: the heels were lower than the toes to simulate the effect of walking on sand. (It wasn't until the hallucinogens wore off that hippies remembered the arduousness of walking on a beach.) Next came Dr. Scholl's exercise sandals, wood-soled slip-ons that promised to tone calf muscles...
...wonders of the entrepreneurial world. Fireman was selling sports equipment for his father's business when in 1979, during a Chicago trade show, he became impressed by a hand-sewn leather sneaker called Reebok, named after a type of African gazelle and marketed by the heralded British athletic-shoe company J.W. Foster & Sons (a family-owned company that made the running shoes worn in the 1924 Olympics by the athletes celebrated in Chariots of Fire). Fireman bought the U.S. distribution rights to Reebok, and by 1984 had dropped out of college and was putting all his time into marketing...
...common cause is Reebok International Ltd., Fireman's shoe company, for which Iverson happens to be top pitchman. And the combination is just one reason why Reebok, written off two years ago as a dead maker of fad sneakers, is back. Since signing Iverson, Fireman has pulled down endorsement agreements from women's tennis giant Venus Williams, sponsored two seasons of Survivor and inked a deal with the National Football League to be its exclusive supplier of uniforms and sideline apparel. But the real victory came this month when Fireman and NBA commissioner David Stern announced a 10-year arrangement...
...unfortunates left behind to mind the store are left with scant new material to fill their daily or weekly slate. Print leans heavily on "evergreen" profiles, loosely pegged features, and shoe-leather research pieces like the New York Times' barrage of census stories. One of those landed so high on the page last week that Scott Shuger, longtime author of Slate's Today's Papers, dubbed it "an August news drought classsic." Television, meanwhile, scours the arid landscape for naturally sprouting (and hopefully telegenic) phenomena like the heat, sharks, or Al Gore's beard. On a good day, says Washington...
...book opens with a detailed account of a typical first inning for the Stars, including three full pages on the at-bat of Moyshe, Noah's younger brother, who uses shoe polish to fake a beard. Panel after panel has him fouling away pitches, waiting for the right one, creating a metronomic visual rhythm as the tension builds. Sturm has figured out that a large part of baseball's appeal lies in its structure of little dramas making up the larger one, and he carries this through the entire book...