Word: shoes
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Such over-the-top pronouncements are enough to make one start rooting for the other shoe to drop--the mistake that could cause George W. to stumble in the early primaries the way so many anointed front runners have before him. To guard against that, Bush has been working what might be called a cream-stationery strategy--dashing off notes to potential supporters in key states. Shortly after New Hampshire house speaker Donna Sytek was quoted in a newspaper article as saying she hadn't chosen a candidate to support, a handwritten letter arrived from the Texas Governor: "I hope...
...Warren Buffett left billions of dollars on the table by never splitting the stock of his company? It sure seems that way. In the past few weeks, dozens of firms from Internet darling eBay to Xerox to Microsoft have announced splits and watched their stocks soar. Last week athletic-shoe company K-Swiss joined the fun by announcing healthy earnings and a 2-for-1 split. Its shares jumped 23%. To the same point, when Cisco Systems on Feb. 2 posted earnings that beat Wall Street estimates but failed to declare an expected stock split, its shares dropped...
FEET FIRST: The sneaker is the only new type of shoe to have been invented in the past 300 years. Platforms (unlike, say, Peter Frampton) had a life before the 1970s. Learn this and more at "Shoes: A Lexicon of Style," a quirky exhibition of contemporary footwear on display now through April 17 at the Museum of the Fashion Institute of Technology in New York City. An eponymous companion book is available from Rizzoli...
...brand trying too hard to be core, such as Mountain Dew or Nike, is by definition not core. "You can't buy your way in," says Don Brown, 32, vice president of Soul Technology, a growing skateboard-shoe company with $40 million in annual sales. "Look at Nike. They're the best marketing machine in America, and they couldn't buy their way into skateboarding." Ironic that in the pre-nose-ring generation, Nike invented core. Coreness can reach ridiculous extremes. Almost every Velcro Valley firm has erected a half-pipe skateboard ramp on its premises. "We used to have...
Most of us remember homework, if we remember it at all, as one of the minor annoyances of growing up. Sure, we dreaded the multiplication tables and those ridiculous shoe-box dioramas. But let's admit it: we finished most of our assignments on the bus ride to school--and who even bothered with the stuff until after the requisite hours had been spent alphabetizing baseball cards, gabbing on the phone or watching reruns of Gilligan's Island...