Word: shoes
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...This year, Li is back on the West Coast - or rather, his eponymous sportswear company is - setting up its first U.S. retail store in Portland, Ore., not far from the headquarters of archrival Nike. This isn't the first time China's biggest shoe company will go toe to toe with Nike, which has aggressively marketed itself in China. But for once, it won't have home-court advantage. Eyes are on the Portland area, also home to Adidas America and Columbia Sportswear, to see if Li Ning can once again surprise the world by taking on American powerhouses...
...Hyundai, and Japan has Sony and Toyota, in the U.S., China is largely associated with the mass production of low-end goods, with few of its own international brands. To battle China's reputation for cheap imitations, Li Ning has hired top designers from Portland's rich pool of shoe-design talent and placed its high-end sportswear in an airy showroom in a Portland's chic Pearl district. (See pictures of Olympic shoes...
...American sportswear is never a shoo-in. When Li Ning opened its Portland retail store to the public for an hour on Feb. 15 for its grand opening, sneaker heads lined up for five hours to be among the first to own a pair of BD Dooms, basketball shoes named after NBA point guard Baron Davis. Jay Li admits they lined up "not because of Li Ning but because we have a world-class basketball shoe." (It probably also helped that Baron Davis himself was in the store giving autographs.) Priced between $99.99 and $149.99, a pair of BD Dooms...
...Harvard Square, we don’t need to have a hundred banks,” said Christos Soillis, owner of Felix Shoe Repair on Mass. Avenue. “We need to have small businesses. But you can’t tell the banks not to come here. You do need one, two, or three ... but again, you can’t really do anything about...
...Shoes matter a lot too, don't they? Yes, they really do. You can kill your entire outfit with shoes. Everybody looks better in a heel, and I know once you reach a certain age you don't want to wear a seven-inch heel or a five-inch heel or maybe even a four-inch heel, but if you could just wear a little heel, and sometimes a platform shoe could be a little easier. If you wear a pump with a platform, it could be easier to walk on, and then a thicker heel could be easier...