Word: shoes
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...then gaze over in Coach Joe Restic's office at the framed black-and-white portrait of the 1915 game: over 40,000 packed into Harvard Stadium (when it was a full "bowl" rather than the current horse shoe) with the simple inscription across the middle "Harvard 41, Yale 0." Now that's tradition...
...then gaze over in Coach Joe Restic's office at the framed black-and-white portrait of the 1915 game: over 40,000 packed into Harvard Stadium (when it was a full "bowl" rather than the current horse shoe) with the simple inscription across the middle "Harvard 41, Yale 0." Now that's tradition...
...marketing dodge, that is known as rub-off. Don't roll your eyes. There are companies that can prove Olympic rub-off is more powerful than fried garlic. Consider: the athletic-shoe business alone generates $13 billion annually in retail worldwide sales. Shorts, socks, sweatbands and such are worth a couple of billion dollars more. So the prospect of Michael Jordan mounting the victory stand to accept his gold medal in basketball wearing togs provided by his very own sponsor, Nike, naturally had the folks at Reebok stamping their feet. Reebok purchased the exclusive modeling rights, they thought...
...reportedly wore one black shoe and one brown shoe to his wedding...
...Brien, the rival U.S. decathlon stars who have been battling for three years to see who would capture the "world's greatest athlete" laurels in Barcelona, last week met on a rain-soaked track at Azusa Pacific University outside Los Angeles to film a hastily rewritten Reebok shoe ad. As they waited for the cameras to roll, their conversation remained on emotionally safe subjects like new golf clubs. There was no discussion of O'Brien's memorable miss in the pole vault at the U.S. Olympic trials a fortnight earlier, which had unexpectedly eliminated him from the Barcelona competition...