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Remember what the yuppies did for sales of Saab, Cuisinart, Rolex and Burberry raincoats when those products became their symbols? Now it is the turn of the sneaker. The young urban professionals have their own: Reebok, a pricey ($30 to $60), soft-leather shoe that comes in six colors and 40 styles, including a popular high-top model. Says Edward Hurley, an assistant manager at an Athlete's Foot store in New York City: "All other shoes have been forced to take a back seat to Reeboks. It's the season's hottest shoe." He sold 700 pairs last month...

Author: /time Magazine | Title: Marketing: Running with the Pack | 5/27/1985 | See Source »

...driving purpose inside the man and the requirement for surface affability and calm. Jimmy Carter was something of a loner even when he played host to several hundred Georgians on the South Lawn of the White House. The Reagans, with all their graceful entertaining and the President's old-shoe geniality, are said to be "very private people." The ability to tune out on many occasions, simply not to notice, not to listen, may be part of the armor that carries a candidate through the campaigning. He may have been running for President twelve years as Reagan...

Author: /time Magazine | Title: Alone At the Top: the Problem of Isolation | 5/6/1985 | See Source »

...climate of exploitation that has long pervaded college sports. In particular, Williams, a potential first-round pro draft pick, knows the temptations. A high school star from rural Sorrento, La., he reportedly told prosecutors that after he agreed to attend Tulane, a former assistant coach gave him a shoe box containing $10,000 in cash, and that he had received weekly envelopes from Coach Ned Fowler containing $100 stipends. Such payments, while not criminal, violate N.C.A.A. rules. Fowler and two of his assistants (who were not involved in the point shaving or any of the drug incidents) resigned last week...

Author: /time Magazine | Title: Sport: the Fix Is On: Tulane basketball is out | 4/15/1985 | See Source »

Underneath that overweight, stuttering, bumbling, scuffed-shoe exterior there may be someone with intelligence, wit, competence and true competitive ability. But who knows unless the exterior reveals the interior? And so an industry has come along dedicated to making men and women look good on the job so they can perhaps rise to top management posts in their companies...

Author: /time Magazine | Title: Looking Good | 4/8/1985 | See Source »

Jimmy Lewis, owner of Elite Limousine Service in Boston, says applicants there must wear "a three-piece black suit, a sharp white collar, a solid black tie, and very well polished black shoe s. They must have short hair, preferably not have a beard or moustache, and their suit must be very, very, sharp." While the may sound like an awful lot of dressing up. Lewis says that this is basically what a chauffeur wears...

Author: By Jennifer L. Mnockin, | Title: But What Do I Wear? | 3/19/1985 | See Source »

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