Word: shoes
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This was no shoe-string operation that he shut down. Through the years, San Francisco has been practically synonymous with big-time college basketball success. USF was the proud home of the legendary Bill Russell, under whom it won two national collegiate titles. Today the school has seven graduates playing in the National Basketball Association. Since 1924, the team has notched 869 wins and only 467 losses. It has been nothing less than a powerhouse...
...many Harvard students, Cambridge consists of a triangle formed by their dorm room, Store 24 and the Science Center. But Cambridge is a densely populated city (despite what your roommate from New York tells you), and the 90,000 odd people who live here are as varied as the shoe styles available in the Square. On this page are a handful of the friendly faces you may bump into if you wander off campus, perhaps to Central Square, or Porter Square--on a sunny September afternoon...
...civilized, block after block of stately 19th century town houses. The symphony and principal museum are among the world's best. Fine colleges help make the city an enormous intellectual hot tub, at once invigorating and smug. Now Boston's boosters can brag about more than old-shoe gentility: over the past decade a decrepit waterfront district has been intelligently transformed into a swank commercial and residential quarter whose centerpiece, the Faneuil Hall-Quincy Market showplace, draws natives and tourists by the millions. At the other end of downtown, $400 million is going into the big Copley Place...
This year Timberland made another advance on the advertising front with a poll of "worldclass sailors" that claimed to show overwhelming preference for its shoe. Crowed the headline: 151 WORLD-CLASS SAILORS PROVE SPERRY TOPSIDER IS LOSING ITS GRIP. Meanwhile, Timberland is happily handing out reprints of a Playboy "Fashion Guide" interview in which Conservative Columnist William F. Buckley Jr., a transatlantic sailor who always tries to put his right foot forward, calls Timberland's product "the world's most comfortable shoe." To prove that Timberland's popularity cuts across political lines, the accompanying letter notes that...
Sperry has been trying to stay above the fray by ignoring Timberland's offensive. Sperry's ads stress the "classic" and "traditional" aspects of its shoe. After all, it really is just not preppie to pay much attention to the competition...