Word: shoes
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Sperry's dominance of the booming boat-shoe market is not unchallenged, however. The Timberland Co., a family-owned business that operates out of a former mill in Newmarket, N.H., is aggressively going after the no-skid business...
Timberland's assault started last year, with an advertising campaign under the headline THE BOAT SHOE THAT'S ABOUT TO BLOW SPERRY TOPSIDER OUT OF THE WATER. The full-page ads claimed that the Sperry shoe had a "painted on" pigment that dries and cracks, was often machine made, used painted metal eyelets that chip, and had a less durable sole...
...bookshelves and stock the bar. Architecturally, the dwellings are a kind of California contemporary. Most come with pools, Jacuzzi rooms, electronic security systems and multimedia entertainment rooms. Says Albert Segal, who moved to the Gold Coast from Charlotte, N.C., after retiring as chairman of the Pic'n Pay shoe store chain: "All we did was move in with our toothbrushes...
...agents rely mostly on shoe leather and the patient combing of stacks of returns, which may at times yield a few unexpectedly bright needles. Says Marilyn Leach, 30, an IRS auditor of small businesses in the Carson, Calif., area: "Sometimes you get there and the person sees you and immediately says, 'I didn't report $100,000 in income last year.' That's a real easy audit...
Every other year or so since 1964, loyal readers pick up their new Anne Tyler novel as they would buy a favored brand of sensible shoe. Each of her nine books is solidly constructed from authentic and durable materials. Yet traditional style and comfort do not necessarily mean dullness. Tyler's characters have character: quirks, odd angles of vision, colorful mean streaks and harmonic longings. They usually live in ordinary settings, like Baltimore, the author's current home, and do not seem to have been overly influenced by the 7 o'clock news. An issue...