Word: shoes
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Like the ski parka and the ten-speed bike, multi-hued running shoes have become part of the trappings of the modern American, even if his or her idea of exercise consists only of getting up to turn on the television set to watch the Wide World of Sports. Bearing price tags that range up to $69, the new breed of cushioned rubber athletic shoe has trampled that familiar and often smelly old relic, the sneaker...
Knight and Bowerman, the former University of Oregon track coach, met in 1958, when Knight was a business student at Oregon and a miler of some accomplishment (best time: 4:13). For years the crusty coach had been trying to design a better running shoe in his kitchen. "American shoes were just awful," says Bowerman, because they were heavy and lacked cushioning...
...Knight and his old track mentor each put up $500 and went into business importing Japanese running shoes. In 1972 they first produced their own make of shoe, naming it after the Greek goddess of victory. Just before the 1972 Olympic trials in Eugene, Ore., Knight and Bowerman persuaded several marathon runners to try them. Runners wearing Adidas finished first, second and third, but the next four runners wore Nikes...
...short supply for civilians are smuggled off base to nearby villages and sold or bartered for liquor. Soviet soldiers are as adept as their counterparts elsewhere in the world at concocting an alcoholic brew from such unusual sources as after-shave lotion, brake fluid, plane deicer and even shoe polish...
Local 26 also requested a $20 safety shoe allowance, a five-cent a meal increase in laundry allowance this year, and an additional five-cent a meal laundry increase next year...