Word: shoes
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Dreamed up over a Yale Club luncheon 18 months ago by a pair of Yale engineering alumni and a retired shoe-company executive, Country Music has jumped to a circulation of 70,000 in the eight months of its existence. Ad pages have gone up from six in the first two issues to 17 in the most recent number; projections call for 25 pages by September. Co-Founder John Killion predicts the magazine will be in the black from now on. "We had no background in music," says Killion, "but we knew what we wanted: quality writing and photography." Killion...
...intermediate hurdles are hard to figure--if [Sam] Butler runs like he did in South Carolina over Spring vacation, he's a shoe-in," McCurdy said...
...financial adviser and founder of both the American Basketball Association and the World Hockey Association, and briefly had franchises in each league. For the I.T.A., O'Hara invested $100,000 of his own and raised $250,000 more from promotion-minded backers, including a track-shoe manufacturer...
SEWELL ISN'T going to stop with "The Picklecar." He plans eventually to create an entire series of vegetable cars. His next project, though, is going to be the creation of a hot fudge sundae from a 1950 Nash. He also plans to make a big shoe using a 1950 Ford. Sewell says cars of the 1950s lend themselves to his type of work...
...Namath and other athletes have painfully learned, the human knee was not designed by nature to withstand a twisting action (torque) when the leg is held rigid by a cleated shoe planted firmly in soft ground. To orthopedists nothing is more predictable than this "football knee." Houston's Dr. Bruce Cameron reasoned that while players must have cleats to ensure good traction, they need to be released from the fixed stance when they are hit by a block or tackled. So he designed shoes with a cleat plate that rotates in the middle of the sole. The player...