Word: shoes
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...P.G.A. tournaments and currently ranks No. 10 among golf's alltime money winners. (Palmer leads, with $1,364,898.) Besieged by sponsors waiting to have their wallets tapped, he also has a host of lucrative endorsement deals with, among others, Blue Bell, Inc. (sportswear), Abbott Laboratories (golf equipment), Stylist Shoe Co., Downtowner Motor Inns, Chrysler's Dodge Division, and, of course, the Dr Pepper Co. In addition, Lee Trevino Enterprises Inc. is readying a TV series called Golf Celebrity and a $1.5 million luxury apartment complex in El Paso called Casa Trevino...
Solo Affair. Shoe and accessory makers are sharing the bonanza. Says Jim Selva, a manufacturer of theatrical wares: "It's amazing. Our Brooklyn factory, which makes only taps, is turning out 3,000 pairs a day [compared to 1,800 a year ago] and we can't keep up with demand." Sales of funky '40s-style shoes and of children's shoes with taps attached are rising as well...
...other talk-show hosts are nowhere near the complete man that Cavett is. As to their sex appeal-Griffin is a Boy Scout leader, Frost an ulcer-ridden, sweatless advertising executive, and Carson a dissipated shoe salesman...
...Fellini journey, reality is only a pebble in the shoe. He turns the world into his circus and, in a liberated, quasi-documentary style, resurrects some of history's great pagliacci with their cornucopia of practical jokes, smashed hats, pulled chairs, popping balloons and squirting flowers. Fellini's pretense is to restore the icons of his youth for the pleasure of today's children, but beyond the easy delights is a philosophy clearly aimed at adults...
Fighting Imports. Compared with the down-at-the-heels state of the U.S. shoe industry, which is beset by cut-rate foreign rivals, Suave's performance is all the more remarkable. The firm concentrates on producing low-priced leisure footwear like sneakers and slippers for such chain stores as Woolworth's and K mart to sell under private labels. Prices of Suave products, most made of vinyl, range between $1.60 and $6 and are easily competitive with imports. The firm manages this by using only the most modern and efficient equipment and paying its nearly 2,000 workers...