Word: shoes
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...Yamaha motorbikes has turned the picture upside down. Materials-short Japan is a big and growing consumer of American coal, lumber and even soybeans, but in each of the past three years its sales to the U.S. have exceeded its purchases by more than $1 billion. The American shoe, textile, electronics and other industries have not only lost sales and profits to the Japanese but jobs as well. A member of the Nixon Cabinet voices the alarmist view held in some high Government circles: "The Japanese are still fighting the war, only now instead of a shooting...
...radio as well as TV, some tobacco men are examining a device that can deliver a recorded 20-second commercial from cigarette vending machines. Called ACMRU (Audio Commercial Message Repeating Unit), the new product sits atop a cigarette machine and resembles an illuminated advertising sign the size of two shoe boxes placed end to end. When an unsuspecting smoker puts his first coin in the slot, ACMRU can launch into any one of 16 to 20 spoken messages or singing jingles from a cassette tape player concealed inside...
...cans take on new life as lamps. "Salvaged waste has value," agrees George Korper, proprietor of the Eco-Center store in Greenwich, Conn., which sells things like telephone-cable spools as $2 patio tables. Going one better, Mrs. Jerrald Dixon of Crown Point, Ind., makes "Old Woman in the Shoe" table centerpieces with plaster figures and her husband's worn-out Army boots...
...back student power on his university's board of trustees. In recent months, Princeton students have joined the faculty in working out some of the nation's most rational guidelines for deciding where to cut university expenses. Well before that, Goheen helped Princeton discard its white-shoe image. He reduced the social power of fraternity-like "eating clubs," cut the number of prep-school graduates to 70% of the freshman class, steadily recruited black students. In 1968 Princeton went coed. Of its current 5,100 students, 700 are women...
Last week Du Pont announced that, after seven years of bad luck, it is walking out on Corfam. Though some 100 million pairs of synthetic shoes are still afoot, the firm has lost as much as $100 million trying to make and market its material. A flood of inferior but cheaper leather substitutes crowded Corfam out of the low-priced shoe market, company men said, and consumers kept favoring leather for expensive footwear. Many people complained that Corfam shoes were hard to break in and hot to wear. The company was never able to reduce production costs enough to make...