Word: shoes
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...Pont showed as much savvy in testing and introducing Corfam as it did in developing it. First it piqued the curiosity of shoe manufacturers by sending them sample batches to make into test shoes. Du Pont inspectors went along and swept up the scraps to prevent them from falling into the hands of industrial spies. Then, to catch and correct such bugs as cracking and stiffness, the firm gave away thousands of shoes to people who would give them a hard-wearing test, notably orphans in institutions, mailmen and its own salesmen and executives-including Copeland, who still wears Corfam...
...company decided to create an aura of luxury around the new synthetic by initially making it scarce and as costly as top-quality leather; prices for most of the shoes now range from $20 up, but Corfam may also appear in less expensive shoes in the spring. The public's response, despite the high prices and limited styles so far, has surprised even Du Pont. Corfam shoes are being turned out by 45 major shoemakers, and stores are heavily reordering. Already 700,000 customers have bought the shoes; Du Pont hopes that Corfam in 20 years will...
Girls who get attacked should pound their assailants with a high-heeled shoe, Granger advised. If a girl is plagued by obscene calls, she should blow a police whistle into the receiver. "We know this works. We tried it on one of our own men and he couldn't hear right for two weeks," he added...
...give up the ball. "More! More!" he yelled at the offense, and again the relentless Irish began to march. The massive (219 lbs. per man) Notre Dame line ripped gaping holes in the Spartan forward wall, gave Quarterback Huarte so much protection that he could have tied his shoe laces and still had time to pass. A screen to End Jack Snow gained 19 yds., a flare to Fullback Bob Merkle picked up 26. Then he turned Nick Eddy loose. In five carries, the 195-lb. halfback racked up 40 yds. and his second TD of the day. A pass...
...world walks in everything from sandals and slippers to sabots and bare soles, but its largest shoemaker covets every foot - and aims to cover it. This year Canada's Bata Ltd. (pronounced Bot-ya) will produce 190 million pairs of shoes in 3,000 styles sewn in 80 plants scattered over 67 countries. It has opened 16 plants in the past three years, last week opened another on tiny Mauritius in the Indian Ocean, and plans to build two more soon in Uganda and France. To run this mixed shoe bag more effectively, Bata next month will move into...