Word: shoes
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...years, ridiculously priced brand-name shoes have dominated athletic footwear: LeBron James' new shoe, from Nike, costs $140; the latest Air Jordans rise to $175. In fact, kids have been killed for the latest "cool" sneaker. But the Starburys, sold exclusively at Steve & Barry's, cost just $14.98, and consumers have been scooping them up like shrimp at a buffet. In the two months after their August 2006 debut, Steve & Barry's sold over 3 million pairs. And the cheap-shoe love has lasted. "C'mon, this is the best thing that has happened in a long time," says Curtis...
More millionaire athletes are joining this anti-Nike movement. Chicago Bulls center Ben Wallace will release his $14.98 Big Ben shoe under the Starbury label on Nov. 5. In a true coup, Steve & Barry's also signed tennis star Venus Williams to market a line of shoes and clothing called EleVen. On a scale of 1 to 10, Williams boasts, "It's a step above the best." EleVen debuts Nov. 15; nothing is over...
...Starbury brand has helped raise the Steve & Barry's profile. The retailer is known for its cheap casual and college-themed clothes and was looking for a way into athletic footwear when it got word that Marbury also wanted to market an inexpensive shoe. The privately held company had 120 outlets before the Starburys launched; it will have 270 by year-end. Its president, Andy Todd, admits margins are "tight" on a $15 sneaker, but the company controls costs by spending little on advertising, for example--letting the stars generate the buzz...
...have been a concern recognized by New York & Company, whose Web site lists its four touchstones for success as “Trendy, Affordable, Comfortable, Sexy.” The closure is the second in the Square for JasmineSola. Its larger Brattle Street store was recently replaced by shoe and clothing retailer The Tannery. Like JasmineSola, The Tannery was founded in the early 1970s and has since expanded to two stores in Harvard Square and one in Boston. “The expansion has been highly successful for the Tannery because it allowed us to include more higher-end clothing...
...design philosophy is simple: a shoe that can translate easily from the office, to a restaurant, and to cocktails later on. Stripping down her company of all the mumbo-jumbo lingo of high-end design, Chantra defies comparison to the notions of crazy and eccentric fashion personalities so prevalent in popular culture today...