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...while cleverly capitalizing on the social-networking craze. Getting to the finish line wasn't any easier for them than it was for me. Nike, based in Beaverton, Ore., had to bring together people across divisions to conceive and create the product, test and retest the Nike Plus shoe to meet the exacting standards of both Nike and Apple, and along the way meld the cooler-than-you-are cultures of two very different companies...

Author: /time Magazine | Title: Cool Runnings | 10/4/2007 | See Source »

...Nike Plus iPod kit, which was launched in mid-2006, allows runners to put a tiny sensor at the bottom of a $100 Nike Plus running shoe. The kit also includes a small receiver that attaches to an iPod nano and measures the runner's speed, distance and calories burned. The data pop up on the nano's screen while it plays. (Or push a button, and a voice will tell you how you're doing.) There's an aftermarket for all that info at nikeplus.com where runners can upload their data, compare speeds and even challenge a worldwide community...

Author: /time Magazine | Title: Cool Runnings | 10/4/2007 | See Source »

...where talking is taken as a form of action, that theater most often becomes absurd: the shoe banged on the table, the smell of sulfur in the room. Venezuela's Hugo Chávez, star of last year's show, skipped the session this year, perhaps to tend to a new state-owned movie studio designed to help break "the dictatorship of Hollywood." But he did take time out to call his Iranian friend and compliment him for standing up to the Great Satan. And it all occurred in a week when Burmese monks were in the streets risking their lives...

Author: /time Magazine | Title: The Snub | 9/27/2007 | See Source »

...Entertainment Law as the “Godfather of Basketball,†took the crowd from his humble beginnings just outside of Pittsburgh in Trafford, Pa. to his stints as an executive at all three major sneaker companies (NIKE, adidas, and Reebok) to his recent retirement from the shoe and basketball camp industries.Vaccaro’s journey in the basketball world, which started in 1964 when he created the Dapper Dan Roundball Classic, the first-ever national high school all-star tournament, would turn him into one of the most influential and controversial figures in the sport.His innovations...

Author: By Loren Amor, CRIMSON STAFF WRITER | Title: AMOR PERFECT UNION: Sonny Vaccaro and the Ivy Way | 9/25/2007 | See Source »

...trading; this while those with far deeper pockets flamed out in the early years of the Internet gold rush. Massenet puts her against-the-odds survival, then success, down to the vision of "merging a magazine with a store," coupled with user-friendly technology. "Don't show me a shoe rotating 360°," she says. "This is a service business. It's about showing the clothes, not showing off the technology...

Author: /time Magazine | Title: E-commerce: It's Now Just a Click Away | 9/21/2007 | See Source »

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