Word: shoes
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...growing global infatuation with basketball in the 1980s and 1990s, headlined by the most valuable endorser in corporate history, Michael Jordan. Adidas seemed invincible in soccer because the sport put the company on the map. For the 1954 World Cup in Bern, Switzerland, Dassler had designed the first soccer shoe with replaceable cleats, or screw-in studs, at the bottom. An hour before the final between heavily favored Hungary and Germany, Dassler surveyed the muddy field and figured his German team needed longer studs to improve traction. Germany upset Hungary 3-2 in the slop, and the "Miracle of Bern...
...field, though, Adidas has scored with product innovation, and after all, it's the boots that boost the bottom line. In March the company launched the +F-50 Tunit, a soccer shoe that allows players to mix and match three different components--the main body, or upper; the insole; and the cleats, or studs--to adapt to different playing conditions. (Most serious players buy several pairs of soccer shoes for that purpose.) Want a red, lightweight boot for playing on a soft surface? Use a wrench to replace the short studs with long ones, slide in a lighter sock liner...
...café that bears a passing resemblance to Starbucks, a bright yellow mobile-phone kiosk that's open 24 hours a day and Jackpot, a slot-machine arcade that marks Kaluga's attempt at glamour. "You can see people have more money," says Alexander Kuptsov, owner of Bellissimo, a shoe boutique that stocks a range of little-known Italian brands alongside a few famous ones like Valentino. In a good month he sells 150 pairs, far more than he did just a couple of years...
...Although Moussaoui won't get to mingle, he will be near other notorious inmates at ADX Florence including Unabomber Theodore Kaczynski, Oklahoma City bombing conspirator Terry Nichols, attempted shoe bomber Richard Reid, 1993 World Trade Center mastermind Ramzi Yousef, 2000 Atlanta Olympics bomber Eric Rudolph and FBI agent turned Soviet spy Robert Hanssen...
...frugality, modesty, charity and respect for elders. But al-Zarqawi, like others who subscribe to extremist schools of Islam, takes emulation literally. Among the examples Bakr cites is al-Zarqawi's tendency, modeled on the Prophet's, to "do everything from right to left: he puts on his right shoe first, washes his right hand first after a meal, talks to people sitting on his right." (Al-Zarqawi's status as a wanted man forces him to make some exceptions in his mimicking of Muhammad. While most of the literalist schools of Islam require that Muslims follow the Prophet...