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...length - through her letters. Two Lives is thin on Seth's current life, though in person he is as voluble as Shanti must have been. Unmarried at 53, the author has a house in north London and another in Delhi, three doors from his parents'. His father was a shoe company executive, his mother the first female High Court chief justice in India. Her autobiography was published in 2003. "Yes, she beat me to it," jokes Seth. His next project: "I'll finish the Suitable Quartet - you know, The Unsuitable Boy, The Unsuitable Girl, The Suitable Couple." A joke, right...
Want a piece of the cutthroat running-shoe market, dominated by big brands like Nike, Adidas and Reebok? Try giving your sneakers some steroids. Spira Footwear, a four-year-old company based in El Paso, Texas, makes the world's only shoes with actual springs in the soles. The springs act as shock absorbers, reducing the stress on your feet. Spiras feel so good, they're illegal--at least to some. USA Track & Field, which sanctions some 4,000 road races each year, has banned Spiras for violating Rule 143 (3)(a), which states that "no spring ... may be incorporated...
...sent the sample to his brother Andy, an El Paso lawyer. Andy was sold. He raised $6 million from 250 investors, most of them friends in El Paso. (Andy became Spira's CEO; David stayed on as president.) Last summer Spira hired veteran shoe developer Dan Norton, fresh from a stint with Adidas in Germany. Norton has tailored sneakers for Olympic champions like Carl Lewis and Sebastian Coe. It was like A-Rod signing with the Kansas City Royals. Under Norton's guidance, Runner's World named Spira's Genesis II shoe best update for spring...
...store giant. "We need to establish ourselves in the small stores where people explain the technology," says Krafsur. "That's where Nike started." The company can't compete with Nike if the USA Track & Field ban isn't lifted; many serious runners won't touch an illegal shoe. Krafsur is fighting the rule. "They're not like steroids," he says. "They're not going to cause your testicles to shrink." Track officials aren't budging. Spira bets you will run at your own risk...
...errands at the office. More than 1 in 5 of the largest companies in a national Hewitt Associates survey said they make dry-cleaning or laundry services available at work, and nearly a quarter provide banking help. Some, like Google, serve free meals, and others arrange for entertainment discounts, shoe repair, cell-phone bargains and on-site film developing. Other perks popping up: adoption benefits, homeowner's insurance, parenting seminars and voter registration...