Word: shoestringer
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Unlike the shoestring backpackers who brave Venezuela on their own, some political tourists pay groups like Global Exchange to do the legwork. The human rights group is better known for organizing protests against the World Trade Organization and the World Bank. But in January, Global Exchange brought 175 tourists to...
Corporations are running into similar problems. They want to ride the viral train for the free publicity, but it doesn't always go where they want it to. In March Chevrolet organized an online make-your-own-commercial campaign for its Tahoe SUV. Green-minded humorists hijacked the campaign, creating...
Still, John Glynn, the circuit-court judge who signs many of the city's body attachments, says the system works better when witnesses testify voluntarily instead of being coerced by the court. "It's a battle of who can control the witness--the state or the street," he says. "And...
This fall also saw the publication of the first “Shoestring Strategies for Life at Harvard,” a 30-page, pocket-sized “guide for students on a budget” that features tips on saving money on everything from dorm furniture to summer...
Efforts like the “Shoestring Strategies” are one method of easing this tough transition—and, in marketing terms, a way to soften Harvard’s image and signal a shift in its brand identity. The budget guide isn’t just for...