Word: shogakukan
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...Friedman, who predicts steady growth for the category. The Princess Diaries' Meg Cabot will publish Avalon High next spring; additional young-adult titles will follow. In January, Simon & Schuster expanded its partnership with San Francisco--based Viz Media, a top publisher that licenses manga from Japanese publishers Shueisha and Shogakukan. Random House just launched its second label, Tanoshimi. And Canadian Harlequin will launch Ginger Blossom, romance story lines in manga, in September...
However, by the time Tajiri was done with Pokemon in 1996, Game Boy technology was yesterday's news. "No magazine or TV show was interested. They thought Game Boy was finished," says Masakazu Kubo, executive producer of the publishing company Shogakukan Inc. "No toymakers were interested either." Spiffier graphics and more intricate games were going to be available on CD-ROM for use on home computers, leaving the tiny images on Game Boy in the dust. "When I finished Pokemon," says Tajiri, "I thought Nintendo would reject it. I was like a baseball player sliding into second base knowing...
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