Word: shogakukan
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Dates: during 1999-1999
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However, by the time Tajiri was done with Pokemon in 1996, Game Boy technology was yesterday's news. "No magazine or TV show was interested. They thought Game Boy was finished," says Masakazu Kubo, executive producer of the publishing company Shogakukan Inc. "No toymakers were interested either." Spiffier graphics and more intricate games were going to be available on CD-ROM for use on home computers, leaving the tiny images on Game Boy in the dust. "When I finished Pokemon," says Tajiri, "I thought Nintendo would reject it. I was like a baseball player sliding into second base knowing...
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