Word: shonkoff
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Dates: during 2002-2002
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When the Jetta was redesigned, Volkswagen became more luxurious and more expensive, Shonkoff said...
According to the Volkwagen ad experts, Michael Shonkoff and Tony Cregler ’96, the creative teams try to connect with the drivers, instead of talking about...
...Shonkoff traced the evolution of Volkswagen—from a family car to a car that also appeals to a younger market— through its ad campaigns...