Word: shoo
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Dates: during 2010-2019
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...Nike isn't shaking in its boots yet, but permanent dominance in American sportswear is never a shoo-in. When Li Ning opened its Portland retail store to the public for an hour on Feb. 15 for its grand opening, sneaker heads lined up for five hours to be among the first to own a pair of BD Dooms, basketball shoes named after NBA point guard Baron Davis. Jay Li admits they lined up "not because of Li Ning but because we have a world-class basketball shoe." (It probably also helped that Baron Davis himself was in the store...
...Santander was founded in 1857; a Botín has run it since 1920. Current chief executive Alfredo Saenz came to the bank when it bought Banesto in 1994, bringing the Parthenon operating platform with him. He's very smart and at most other banks he'd be a shoo-in. But Botín is a dynastic kind of guy, and his daughter Ana Patricia, 49, currently heads Banesto, which is still run as a separate network...