Word: shook
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Lund nonetheless shook up staid Cadillac, and just in time, since the energy crisis (which he calls an "energy situation") hammered sales down badly early this year. He launched an advertising campaign in which Cadillac, of all cars, boasts of its gas mileage (15.8 m.p.g. under picture-perfect proving-ground conditions). He started a dealer sales contest, something unheard of at Cadillac in two decades. Prize: a week in Hawaii for 211 winners. In February he brought out Cadillacs in three new spring colors: Lido Green, Pueblo Beige and Mandarin Orange. Result: from a low of 11,581 in February...
...McCarthy all out. And I'm proud that my column writing has been not brilliant but sensible and fair. I have an instinct for the center. I'm not a passionate man.' When we left, Stew climbed out of bed, hitched up his blue pajamas and shook hands. Always the gentleman...
...alot schoolhouse massacre in Israel and the retaliatory air strikes in Lebanon shook the Middle East last week while Secretary of State Henry Kissinger was trying to negotiate peace, TIME'S bureaus deployed on both sides of hostile borders. In Israel, the Jerusalem bureau's David Halevy and Photographer David Rubinger raced to Ma'alot. For an eyewitness report at the climax of a day's excruciating vigil, Halevy moved into the school building with a wave of Israeli paratroopers. Says Halevy, who was wounded in the October war: "I have seen many terrible scenes...
After the Social Democrats won the 1969 election, Brandt chose Schmidt -who would have preferred to be Foreign Minister-as his defense chief. In that thankless job, Schmidt modernized the West German arsenal and shook up the creaky officer corps, earning high marks from NATO leaders. One top American diplomat in Bonn called him "the best German Defense Minister since the war." He raised military morale and attracted volunteers by improving barracks life and allowing them to sport Beatle-length hair. To traditionalists' complaints that he was turning the Bundeswehr into the "German hair force," Schmidt asserted: "I couldn...
...said that a lawsuit brought against American Telephone and Telegraph for discrimination against women "really shook up industry," and "had the impact of the Supreme Court Ruling in Brown v. Board of Education...