Word: shoop
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Dates: during 1960-1969
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Meanwhile, Los Angeles' Wham-O Mfg. Co., which a decade ago launched the Frisbee and last year revived the Hula Hoop as the Shoop Shoop, does not intend to be caught napping. For Frisbee flyers, whose six-month-old International Frisbee Association now totals 20,000 members, a new indoor model, only 3¾ in. in diameter, is on the market, and has already matched the sales of the conventional model. Latest of Wham-O's line is the Whirlee Twirlee. Something new? Not if you remember the way vaudeville jugglers used to spin plates...
...craze, had a hunch that hoops were good for another twirl. The novelty that was needed was noise. So Wham-O put half-a-dozen ¼-in.-diameter ball bearings inside each hollow hoop to give it a whirry sound, brightened the plastic colors, and called it the New Shoop Shoop Hula Hoop. Test-marketed this summer in Miami, the hoops caught on with a new moppet generation too young to have been in on the first fad. Right after Labor Day, Shoop Shoops went national. Manhattan stores have sold 400,000 of them, Chicago 225,000, and nationwide sales...