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...busy day on the 12th floor of the Conde Nast building in Times Square in New York City, where Vogue creative director Grace Coddington is preparing a four-day fashion shoot in Paris. But Coddington seems unruffled. After all, she's been at this for three decades: 15 years as the creative director of Vogue, and 19 before that at its British counterpart...

Author: /time Magazine | Title: 2. Grace Coddington | 8/28/2003 | See Source »

Spotting trends before they're trendy and molding them into a consistent vision account for only a small fraction of Coddington's success. The rest is due to persistence. Legendary fashion photographer Arthur Elgort, who has traveled across the globe with Coddington, says they get together before every shoot to scout out locations. "There are a lot of hit-and-run editors, but Grace follows an idea from its conception to it actually going to print. The job isn't over until she has seen all the pictures and has annoyed the art department," he says. When she presents...

Author: /time Magazine | Title: 2. Grace Coddington | 8/28/2003 | See Source »

Coddington's favorite projects are the 20-page layouts. The recent Paris shoot for this December's Vogue is themed Alice in Wonderland and features 10 designers, each cast as a character. Just picture it: Karl Lagerfeld as the March Hare. --By Nadia Mustafa

Author: /time Magazine | Title: 2. Grace Coddington | 8/28/2003 | See Source »

When Coach CEO Lew Frankfurt hired Krakoff six years ago, he gave him total creative control to oversee everything from store design and merchandising to, well, glove design. Krakoff set about hiring big-gun photographers such as Mario Testino, Mikael Jansson and Peter Lindbergh to shoot the ad campaigns, and then he redesigned all the Coach stores. "The first two years were kind of rocky," he admits. "I had no idea what I was getting into when I started." Now Krakoff has hit his stride, specifically with a series of best-selling handbags, including the Hampton tote and, more recently...

Author: /time Magazine | Title: 4. Reed Krakoff | 8/28/2003 | See Source »

...helps clients guard against unpleasant surprises. But even she has been rattled by the wild ride that mortgage interest rates have taken recently. Since setting out in early June to refinance the loan on her co-op apartment, Levine has watched interest on a 15-year fixed-rate mortgage shoot up from 5% to 6%. Although she initially locked in the lower rate, a delay in the processing of her application could have meant missing the 60-day processing deadline--and getting stuck with the higher prevailing rate and a bigger monthly mortgage payment. "It was scary," says Levine...

Author: /time Magazine | Title: Money: Locked In...or Out? | 8/25/2003 | See Source »

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