Word: shooting
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...years ago. The industry overall lost about $4 billion as a result of higher oil prices last year; in contrast, Southwest's hedging reduced its energy costs by $455 million, helping bump its 2004 earnings to $313 million. According to Vaughn Cordle of Airline Forecasts, oil would have to shoot past an average of $65.30 per bbl. this year to affect Southwest's bottom line--not a likely scenario. "You have to have foresight, wisdom and some courage to hedge," says Tammy Romo, Southwest's treasurer...
...retail space a few weeks before the opening. "Now that's a sign!" he told his employees. All others were soon replaced by signs twice their size. The guy who once had Frank Sinatra pinch his cheeks for a commercial and who earlier this year had helicopters shoot videotape of him while he stood on a 1.5-m-wide catwalk on the roof of his 50-story hotel for a new TV ad is just getting going when it comes to promotion. His giant signature is not only on the top of the building and the clock radios in every...
Last summer I took a look at the single-use digital camera from CVS, and I was pretty impressed. Now the pharmacy has upped the ante with a digital camcorder that lets you shoot 20 minutes of video. Having taken it for a spin and then having had my footage turned into a DVD at the CVS photo-processing counter in about an hour, I'm even more psyched...
...Simplicity reigns. There's just four buttons on the whole device: Power, Record, Playback and Delete. You can shoot as many clips as you want, until you reach 20 minutes of accumulated footage. The catch is that you can only playback and delete the last thing you recorded. Sure, it's a bit of a bummer that you can't select out your least favorite clips from a day of shooting, in order to give yourself more space for evening festivities. But at least the Kubricks among us can shoot and re-shoot and re-shoot the blowing...
...Mind the economics: If you've got more than five events per year that you want to shoot for DVD, then there are other means that make sense. However, if it only costs around $45 to preserve an occasion, and to do it with very little hassle, I'd imagine there are many people with no camcorder aspirations that would nevertheless be eager to put this...