Word: shopped
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Dates: during 1960-1969
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Across the street, THE WINDOW SHOP embodies a completely different fashion philosophy. Although most often associated with leisurely lunches, it also houses one of Cambridge's best shops. In its excellent workrooms, imported fabrics become one-of-a-kind dresses at high, though not prohibitive, prices. Its styles are nether super-extreme nor trite, but distinctive fabrics make it certain you won't see yourself on the street...
GERTRUDE SINGER'S upstairs shop on Church Street has the highest prices in the Square, but go and you'll see why. She carefully selects the best of the au courant; such as the silk coat and dress ensemble ($240). She believes in capes and capelets for everything, and only a few of these are under $100; one silk raincape is only $70. Her jumpers and jerkins, summer dresses (including Ann Fogarty) and suits are ust barely accessible. It must be emphasized that no other store in the area carries such consistently fashionable, unHarvard Square-like clothing...
...other end of the spectrum you'll find the irrepressible KITTY HAAS. Bubbling over with her usual enthusiasm, Kitty breathlessly speaks of the "mad, wild things" she is selling in her new shop on 42a Brattle Street. (A fire on Dec. 31st destroyed everything, so she has begun again from scratch.) Kitty prides herself on her fabrics, imported from the oddest countries. What she calls her "new, darling designs" turn out to be merely a modified and more sophisticated A-line. She has a shepherdess's dress complete with plunge which should be interesting. Kitty and her "fantastic seamstress" will...
...basic separates, you can't beat ROGERS (no relation). Formerly men's shop on Mass. Ave., the new Holyoke Center store includes a woman's section which is both inexpensive and adequate. The round-collared print blouses with solid colored skirts and checked blouse and bermuda out-fits will have you looking like a Smithie in no time flat. The VERMONT TWEED and OXFORD SHOP (on Brattle St.) specializes in a more expensive version of the same look...
Hanson was 24 and an ex-shortstop for the Los Angeles Angels when he decided he was in the wrong game, and with 500 borrowed dollars he set up shop designing peasant skirts, blouses and slacks in Balboa, Calif. He could not afford newspaper ads, so his salesgirls modeled the pants in -he store windows. It was unique promotion, and it caught on. The second store, in Beverly Hills, was an instant smash, brought big money and the big time. Jack married his favorite salesgirl, Sally (size 8), and settled down to count his blessings...