Word: shopper
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...form of higher prices for food. And why should I paste stamps for an item at list price in the stamp catalogues when it is available at two-thirds of the list price at a discount or department store? Why cannot the stores give the shopper the choice of either stamps or a discount on her purchases? Or would this be proving the point too emphatically for comfort...
...face knotted with perplexity, "Lady, it's not even Halloween yet." It wasn't, either. Sanger-Harris, together with many other U.S. depart ment stores, installed its early-bird Christmas Shop in October this year, replete with cards, creches, plastic Christmas trees, tinsel and wrappings. The U.S. shopper is not imagining things. Christmas does come a little earlier each year...
...post of Special Presidential Assistant on Consumer Affairs in January 1964 but also to appoint a woman as the first holder of that office. Her name is Mrs. Esther Peterson, and if gimmickry, guff and guile are ever banished from the Eldorado that U.S. industry has created for the shopper, Esther may well go down in history as St. Peterson...
Economy Buy? In her nearly 21 years on the job, grey-haired Mrs. Peterson, 59, has waged unremitting warfare on those manufacturers and retailers who resort to deceptive labeling, packaging and pricing devices. Armed with a slide rule to make her point that every shopper needs one, the "guardian of the gullible," as Mrs. Peterson styles herself, invades supermarkets throughout the nation to document such casuistic come-ons as the "jumbo quart" (exact volume unspecified), the "25?-off" special (off what?), and the "all-new" product (only the price is). Among her particular bêtes noires are the "giant...
When the auto shopper knows the difference between the list price and the wholesale price of his new car, and the amount of what his trade-in is actually worth during a given week in a given area, he is ready to begin bargaining realistically...