Word: shopper
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Dates: during 1980-1989
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...adopting the long-range goal of making better products," says Dr. John LaRosa, an internist at George Washington University Medical School. Many doctors believe that the labels on processed food should spell out the amounts of cholesterol, saturated fat and polyunsaturated fat the food contains. "How else is the shopper to know that something as innocent as a soda cracker contains 4 gm of saturated fat?" asks Cincinnati's Dr. Glueck. Saturated fat, usually in the form of coconut oil, lurks in most commercially baked breads and cakes, in nondairy creamers, on the oiled surface of frozen French fries...
...sheer size of the budget gap is al most beyond comprehension. In its weekly newspaper, the American Bankers Association tried to put a $180 billion deficit into perspective by calculating that in order to spend a billion dollars, a shopper would have...
...early 1970s, Sears decided to compete with the specialty stores then springing up around its suburban shopping malls. But a former Bloomingdale's fashion director who was hired to move the company into high-fashion merchandise succeeded only in turning off Sears' traditional value-oriented shopper. In the mid-'70s, Sears tried to go up against fast-growing discounters like K mart. When prices were slashed, customers came back but profits did not. Then the recession hit. By 1981, earnings at Sears stores had slid 45% from levels of only five years earlier...
Loehmann's, one of the first bargain retailers and lately one of the fastest growing, does not have customers; it has addicts. Says one shopper, a woman who works for a New York advertising agency: "When I miss a week, I feel as though I've missed out on something. My stomach gets tight and I feel sick." Lauren Bacall, in her autobiography, By Myself, cites Loehmann's nine times...
...Shopper Reaction...