Word: shopper
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...cool--the once laid-back West Coast retailer has expanded into a 650-store monster with outlets in 49 states and Puerto Rico (a store in the 50th state, Arkansas, should open soon). And it has done this without losing cachet with its target market. Pacific Sun, says shopper Heather Brentlinger, 17, of Omaha, Neb., "has the surfer look I like...
...Stop Shopping For the butcher, baker and candlestick maker, the U.K. high street must seem more alien by the day. British retail bank Lloyds TSB last week announced plans to offer gas, electricity and phone services to customers starting this month. And what else is in store? For supermarket shoppers in the U.K., it could well be an in-house lawyer. Under government plans, supermarkets could soon be allowed to set up legal services for shoppers. The so-called "Tesco law" would see an in-shop solicitor drawing up a shopper's will. Is mixing services a good idea? Most...
Chatuchak will deter even the most confident shopper, so reliable intelligence is a must. Before venturing into the labyrinth, make an investment in the quirky, illustrated map of Bangkok by Nancy Chandler. It features a detailed ground plan of Chatuchak and with it you might?just might?make it back to the hotel bar with most of your faculties intact. The map is widely available for 140 baht ($3.50) at Asia Books and Bookazine stores throughout the city, or via nancychandler.net...
...SHOPPER" Teens are hired by retailers to pose as customers, to surreptitiously test the service skills of clerks...
...many retailers undervalue the checkout, which is their last best chance to make a good impression. "If you're going to mess up the store experience, don't mess it up at the checkout," says Delhagen. A good checkout hinges on preventing a wait that can sour a shopper's whole day. Ikea, which doubled its number of checkout stands when it recently moved a store from King of Prussia, Pa., to bigger quarters in nearby Conshohocken, is looking even further ahead to a roving pre-checkout system, using wireless technology for mobile cashiers. Home Depot, based in Atlanta, recently...