Word: shopper
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...greatest advance in grocery merchandising since the supermarket, the Phone In-Drive Thru market has opened in (where else?) Los Angeles. With the aim of eliminating the cart-pushing, checkout-waiting drudgery of conventional stores, Entrepreneur Ron Cameron, 41, has devised a system by which the shopper does not have to set foot in the store. In return for a $20 one-time membership fee, the householder gets a 33-page monthly catalogue listing nearly 4,000 products from which he or she can order. The customer then phones it in to a computer operator, who checks the availability...
That does not encourage big spending. It even discourages buying by employed people who are nervous over the safety of their jobs, or who have just been rehired after a period of layoff. Said a shopper in a Kmart in Detroit: "I'm making $4 an hour less in a new job, and I won't be spending as much...
First on the list of any armchair shopper should be a new armchair. The Hexhedon PC1 (Neiman-Marcus) may look like Darth Vader's helmet, but around the black leather reclining seat the sybaritic unit includes such accessories as a miniature Sony color TV, a stereo system with color transposer for both interior and exterior light shows, a "thermos faucet system" to supply a flow of beverages, a wireless telephone and "whisper" exhaust fans. Price: $32,000. If a desire to work should suddenly take hold, the relaxing executive can unsnap the 18-karat-gold clasps of a black...
...died later that evening after taking contaminated Tylenol, stands at the check-out counter while a burly, bearded man looks on. Suggestions that the man might be James Lewis raised the chilling possibility that the Tylenol killer put the poisoned capsules on the shelf, then watched an innocent shopper buy them. But despite efforts by FBI specialists and NASA space scientists employing sophisticated computer-enhancement techniques to clarify the image, the man could not be identified as Lewis...
There are a few products that have an unmistakably masculine identity: Old Spice cologne and Bull Durham pipe tobacco, for example. Another is Jockey briefs. Thus an unsuspecting shopper who picks up the newest pair of Jockeys might be startled to find briefs that sport a daintily sculpted waistband and distinctly feminine styling. Another symbol of macho marketing has fallen...