Word: shopper
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Other department stores may try to win back recession-scarred consumers with glamorized décor, personalized service and accordion-like credit arrangements. But K mart Corp, knows that the way to the shopper's heart is still through the pocketbook. Most of the 1,750 stores around the country that show off the company's big red K are riding out the recession relatively well, and the discount chain may displace Sears, Roebuck and Co. as the U.S.'s leading retailer...
Those who do stay for what one work-shopper calls a chance to make a "one-inch contribution to mankind" begin their mornings at 5, when they and Supervising Architect Tony Brown, 43, decide how the day is to be spent. At present, the crew is building the foundations for Arcosanti's East Crescent, a residential and theater complex. While the blueprint reading and the blasting are entrusted only to experienced hands, workshoppers do the heavy jobs like pouring concrete. "We were flower children," says Maria Gonzalez, 30, "and we had our vague ideas about praying and meditation...
...sure I love it," a woman says I in the petulant monotone of the Total Shopper, her eyes two emerald-rimmed pinpoints inside a huge cloud of cherry fox. She is definitely post-mink. Her personality calls for skunk, or perhaps tree sloth (to match her elaborate false fingernails), but she settles on a coat with pelts worked in next year's pattern, a sort of scallop effect resembling a Queen Anne façade. In case she ever sets foot outdoors, she buys a coyote ski jacket. She seems sorry not to have spent more than...
...Complete Consumer Book by Bess Myerson. The shopper who spends $9.95 for this book will discover that even consumer advocates can be guilty of false and misleading labeling: Myerson is by no means "complete." The 100 or so pages devoted to owning a house, for example, dispatch property insurance in four paragraphs. Retirement planning in Myerson's view seems to consist only of setting up a tax-deferred IRA or Keogh Plan savings fund. The former Miss America and ex-commissioner of consumer affairs for New York City is hardheaded about bargaining over terms, especially when buying a home...
...Dudley route passes through streets lined with small merchants, one-room boutiques as well as cuchifrito parlors, whose size may spell chic to the shopper but struggle to the owners. If you're on the bus you can pick and choose from the multitude of storefronts, but behind each is an owner who spends six or seven days a week there, 52 weeks a year. Often the owners are the shop's only employees, working 12 hours a day and worrying the rest. In spite of their labor, roughly a third of these small proprietorships go bankrupt within a year...