Word: shopper
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...great buckle smack in the middle of her back," and completed by a matching stole forming "a portrait collar." So appropriate! Seasoned critics appraised it as authentic early '64. More yet. The outfit, explained Bess Abel, Mrs. Johnson's social secretary, had been bought by Thrift Shopper L.B.J., who used to tote home most of his wife's wardrobe in the days when he had time for such activities. Now that she can suit herself, Mrs. Johnson wears clothes mostly chosen by Neiman-Marcus. L.B.J. brands went thataway...
Through the hordes of January sales shoppers in Macy's Manhattan store last week moved one of the toughest customers ever to confront a salesperson. As the board chairman of R. H. Macy & Co., Jack Isidor Straus is not only the biggest man in the world's biggest store but the chief executive of a 49-store chain that serves 110 million people a year. Yet Jack Straus, at 64, enjoys none of his duties so much as that of playing the indignant consumer. A man with the saucer eyes and eager fingers of a shopper ready...
...Macy's shopper can buy an iguana ($2.49), a painting by Joan Miró, a heart-shaped mattress, an old-fashioned stiff collar, a complete set of Tom Swift books, fresh Beluga caviar, and 900 Macy's private-label items, the last at prices 10% to 15% below national brands. Macy's has a shop that sells nothing but candles, another devoted solely to Oriental rugs, still others dealing only in antiques or plastic flowers. It also has its own prescription drugstore, hardware and auto-accessories shops, theater club, travel agent, and a jewelry store watched over...
Once a store is built, Macy's gears its merchandising to the income and taste of a mythical shopper whom Chairman Jack I. Straus, 64, refers to as "Mrs. Macy." Like everything else about retailing, Mrs. Macy has changed. Her middle-class income has risen to $6,500, but there are a lot of $20,000 families among Macy's customers too-and almost everyone seems to be trading up. Women shoppers can still find $2.99 house dresses on Macy's racks, but not far away are line-for-line copies of Paris haute couture and originals...
...agency, a title company and a stock broker, all of which have access to a Univac 1107 computer that will process their accounts. Murdock also hopes to have a finance company, a mortgage banking firm, a factoring company and other financial services in the center, so that a typical "shopper" theoretically would be able to settle all his financial affairs on a single trip...