Word: shopper
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RECORDS Cut-Rate Classics In the modern supermarket, the hapless shopper is besieged at every turn by labels of BARGAIN BONANZA! slapped on everything from brussels sprouts to lawnmowers-and, of late, records. In the past, the quality-cautious shopper could rightfully assume that those cut-rate LPs racked next to the vegetable bins were, from a musical standpoint, about as choice a bargain as last week's Bibb lettuce. Recently, however, several giants of the recording industry have launched new lines of low-cost (from $1.98 to $3) classical records that are honest-to-goodness bargains. Designed...
Outraged Competitors. Myer's has 50-odd subsidiaries, including car parks, garages, furniture and woolen mills and shopping centers, but it has grown and prospered because of its over-the-counter rapport with the Australian shopper. Most of its 19,500 employees attend training school, learn to address customers by name when possible instead of by the formal "sir" or "madam." Myer's departments compete with each other to bring the customers bargains, and its basement frequently carries the same merchandise as upstairs at lower prices. When merchandise does not move on a strict timetable, Myer...
...toward the volume market. "There's no future in catering to a so-called elite," Tolley says. "Aim at the broad middle section of the population and you automatically get both the top and bottom sections." Myer's not only has been good for the Australian shopper but for Australian industry as well: Tolley sees to it that of the thousands and thousands of items carried in Myer's stores, fully 90% are made in Australia...
Here's a brief look at some of the better stores to encourage the prospective shopper. ADELE BRAGAR (1684 Mass. Ave.) says, "To Hell with the fashion magazines! I buy what I like." She likes the tailored and simple--"You'll find no lace or ruffles here." Again this spring she's showing shifts along with the newer looking A-line skimmers and fitted dresses. Her hottest number: the essential linen skimmer ($15) in black, blue and putty, too. Mrs. Bragar does not "get on the band wagon with the Marimekko jazz" and subscribes to a delightful sartorial inverse snobbism...
...Tucson House shopper simply summons Gorman by telephone, then switches her set to Channel 2. Is the lettuce crisp? The corn ripe? She can inspect each item as closely as could be without actual melon tunking or peach squeezing. Gorman rings up the order under her watchful eye, then hangs up the phone. The groceries are delivered within minutes. The lady need never get dressed. Gorman cannot inspect...