Word: shopper
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Companies must grant credit to attract the free-wheeling Brazilian shopper, but extending credit has become costly for business. Customers understandably prefer to put off paying, because their wages are rising faster than prices; thus, as each inflationary month passes, the bills in effect become smaller. Among the slowest payers: the Brazilian government, which seldom honors its bills promptly; last week the U.S. and five other nations agreed to ease the burden of Brazil's $3 billion debt by stretching out payment schedules. Businessmen are finding it difficult even to keep on hand enough cash to carry on. Willys...
Katzenbach's happiest operation is the 22-year-old U.S. Armed Forces Institute, a mail-order education factory in Madison, Wis. Proud product of World War II, it has now enrolled more than 5,000,000 students, distributed more than 44 million textbooks. For $5, the shopper can pick any of 6,400 courses, from elementary through college level; if he completes the first course, the rest are free. College-level courses (now the majority) are provided directly from cooperating colleges, but the colleges are still sticky about credits for nonresidents. One captain has taken enough courses...
Consumers, too, set new records all year-but then they almost always do. Unless frightened by war or major disaster, the U.S. shopper year in and year out lays, out a steady 93% of all he keeps after taxes to buy the goods and services he is convinced he needs or wants. Every year for 25 years he has spent more than he did before, and 1963's increase in spending reflects the rise in his personal income, which climbed 5% to $463 billion. He scattered his money in every direction. Typical of the mood was the budget year...
...evolution of the giveaway into a news-bearing paper is by no means total. Many of Florida's entries, for example, are all ads: a typical frontpage banner headline in the Hialeah-Miami Springs News-Shopper (distribution: 101,000) reads BRAKE JOB $27.95. And even where the giveaway paper has turned journalistic, its motives often have little to do with professional dedication. In many cases, the spur has been provided by new postal rates that discriminate against junk mail-the classification that fits free-delivery newspapers. By claiming paid circulation, the giveaways that do not depend solely on carrier...
...spare from her job as managing editor of Glamour magazine, Authoress McLaughlin impales her prey with the cool detachment of a lepidopterist. A neurotic, according to Neurotic's Notebook, "has perfect vision in one eye, but cannot remember which," and goes through life feeling "like a Christmas shopper who keeps dropping his packages, and it's raining." Other glimpses through the rain...