Word: shopper
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...years, downtown storekeepers in the nation's cities have been standing morosely watching all the ladies go by-to the suburban shopping centers. It is the city's biggest dilemma in the age of the automobile: the stores have the goods, but where does the shopper park? After a few more years of this, says Planner-Architect Victor Gruen, the cities of America are going to be like doughnuts-"all the dough on the outside, and a hole in the middle...
...Victor Gruen, 58, a lively Vienna-born leprechaun, solving the problems of the deteriorating downtown has become something of an obsession. The automobile, he says, is downtown's most virulent enemy. "No automobile-not even the most elegant Cadillac-ever bought a thing." Dismount the shopper, free him of driving and parking worries, give him a modern version of the old town square, and the city will be born again...
...built a 2,000-car garage, provided escalators to whisk the motorist to the plaza level. In the spacious, columned malls and arcades he put gardens and sculptures. To add a town-square touch, he designed sidewalk cafes, planted trees, and put benches beneath them for the tired shopper or any idler who wanted to stop for a gossip. As a centerpiece he ordered a big central clock ("Meet me under the clock") that contains puppetry: every half-hour, shoppers see a little "show" keyed to the folkways of a different nation. Midtown's overall effect, says one entranced...
Your reporter has evidently never tasted whale steak. Otherwise he would never describe the Attorney General as "munching manfully on a whale steak." While in Norway three years ago, we went to a fishmonger's to buy dinner. Imagine our surprise when a shopper advised us to try the whale steak. Try it we did that evening and found it to be perfectly tender and delicious. We could not tell it from a juicy sirloin. Our six-year-old ate it with gusto...
...make things easier for male shoppers, some stores have set up Christmastime "For Men Only" departments that are staffed with knowledgeable (and pretty) salesgirls. There, the shopper can relax in an armchair, sip a free drink and make his selections from items that are displayed for him. Unless he has a specific gift in mind, a husband is apt to buy his wife a slinky black negligee, which she almost invariably exchanges for bath towels or sensible underwear. Says a Cleveland merchandise manager, "Practically all the lingerie this time of year is sold to men. It's the kind...