Word: shopper
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...picture of the Bethlehem manger and appropriate Biblical texts in either King James or Douay versions. Price: $8.00. A "de luxe model with beautiful cathedral background" costs $12.00. The Christ child doll has not been a conspicuous success, despite approval by both Protestant and Catholic authorities. A comparison shopper for Macy's in Kansas City reported excitedly that "the Jones Store has marked Jesus Christ down 50%!" Explained Macy's K.C. manager ruefully: "I guess mothers just feel their children shouldn't be dragging the Lord across the floor...
...products flooding into the market each week. Once, grocers could depend on personal service to push a product; today, with the rise of the self-service market, the business has about 1,500,000 fewer clerks than it would otherwise need. What sells is what appeals to the shopper's impulse: the color, the size, the shape, even the shelf position of the package. Years ago, only comparatively few companies worried about their labels...
...books (chops), a bagful of well-used baby diapers (canned goods), the false-bottom market bag, fake laundry packages (packaged meat), bulky, many-pocketed coats, stretch socks and slacks (candy and cigarettes). In a Chicago suburb, aware of a National Food Store security guard on her trail, one Spartan shopper waddled two blocks down the street before she let loose the frozen turkey under her skirt...
Self-Service. In Preston, England, a thief smashed the window of Arthur Boyle's clothing store, took a size 42 raincoat, left all other merchandise untouched, disappeared long before police learned that a shopper had said he wanted a size 42 raincoat, and would the store please put it in the window so he could come by and look it over...
Sylvia Wright's book has a misleading title. Get Away From Me With Those Christmas Gifts is not about the Joys of Christmas; it is a book of social criticism disguised under a title calculated to con the unsuspecting Christmas shopper...