Word: shopper
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...Collier's won the first suit for $500,000; the second was withdrawn. Above all. Editor Chenery insisted that every feature interest every prospective reader. An article on cosmetics must be so written to interest men; a study of chain-stores must attract the eye of the woman shopper as well as the businessman...
Best test of a good idea is performance; strongest acknowledgment, imitation. Next month will end a year's performance by Tower Magazines (Illustrated Love, Illustrated Detective, Home, New Movie), published solely for sale in the F. W. Woolworth Co. chain stores-a strategic play for the concentrated women-shopper circulation (TIME. Aug. 19, 1929). Last fortnight saw the appearance of two similar magazines on the counters of S. S. Kresge and S. H. Kress chain stores-testimonials to the idea that a million women who never patronize a newsstand will buy 10? love-fiction, mystery, Hollywood chatter every month...
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Fashions are of two types, experimental and accepted. Experimental fashions, observable at the opera and expensive restaurants, are dangerous for the prudent shopper. Accepted fashions show themselves on the street, in good but inexpensive restaurants...