Word: shoppers
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...Shopper traffic well surpassed our expectations," says Krugman. However, the dip in spending left him cautious, and he continues to project a 1% sales decline for the total holiday season...
Coremetrics reports that consumers spent 35% more per online order on Black Friday than they did a year ago, with the average shopper purchasing 18% more items per order than they did last year...
...biggest insight to come from Black Friday sales data will be changes in shopper behavior. People may be getting more time to find deals this year, but there are fewer big deals to find - the 75% to 80% markdowns seen during last year's holiday season are now rare. Retailers purchased up to 20% less inventory this year in anticipation of slower sales, so they're not under the gun to slash prices to clear inventory - at least...
...Even if the final tally indicates sales surpassed last year's numbers, it's not necessarily clear sailing for retailers through the holiday season. The average shopper spent $372 over the Black Friday weekend last year, which was up from $347 the previous year, says Grannis. Yet, holiday sales, which tracks total sales through November and December, fell 3.4% - the first decline since the NRF started tracking sales in the mid-1990s, she says...
Plus, some traditions are sacred. "Everywhere you spend less because you make less," says Sophia Soloway, 24, a former personal shopper who is now studying journalism at New York University. "But I'm still going to get my costume. Halloween is my favorite holiday." Soloway is going to a party as a corpse's bride. Cost...