Word: shoppers
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...cars in much of the rest of the world. Rovers are commonplace in Britain, but they are seen as classy foreign imports in Southern Europe. There is not even pan-European agreement on what constitutes quality. A T shirt made from a cotton-polyester blend may suit a British shopper, but French and German consumers want 100% cotton T shirts only, please. Licensing executive Gianfranco Mari, head of the agency DIC 2 in Milan, underlines that "what sells in Italy may not sell in France." Then there is the tangle of various legal requirements and trademark laws in each nation...
...year history, Mao's revolution already looks like a tiny, violent, unmatchably murderous moment. But no more than a moment. China is remaking itself at warp speed. Deng Xiaoping's immortal slogan, "To get rich is glorious," has replaced Mao's aphorisms in the same way that the tabloid Shopper's Guide has supplanted his Little Red Book. But the Chinese are discovering that while getting rich is marvelous, it can also be numbing. Communism and its concordant atheism remain the state religion. Indeed, Hu Jintao, a contender to succeed President Jiang, built his career partly on suppressing Tibetan Buddhist...
That's because every shopper's click provides data, Brooks says. And in the past eight months, he has used that data, along with information from focus groups, to redesign his site five times. Brooks is dubious that a brick-and-mortar retailer can adapt as quickly to consumer needs. "My sense of time is compressed," he says. "For someone who has spent 25 years as a retailer to adopt this speed will be very tough...
Cardullo's gourmet shop near the heart of the Square is also experiencing a renaissance with the influx of a different type of shopper...
...merchandise free. When someone buys fish from Hanson, all he has to do is pack orders into boxes. Charges, including taxes and shipping, are already credited to his bank account. How about a virtual shopping cart, to which the customer can add additional purchases? Using the cart, the shopper can calculate the total bill at any point on the electronic expedition. Most businesses will throw this in with one of their plans, but small businesses might want to make sure it's in the plan they choose. Even online customers enjoy browsing the store. How easy...