Word: shops
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Dates: during 1950-1959
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Elizabeth Arden studied to be a nurse, entered the cosmetics business because, she says, she wanted to make women beautiful as well as healthy. Before opening her own beauty salon in 1910, she spent an apprenticeship as secretary in a Fifth Avenue beauty shop. Today she grosses an estimated $15 million yearly, owns a topflight racing stable (Maine Chance). The carefully preserved beauty queens are the best ads for their own products: Rubinstein is in her 80s, Arden in her 70s-and their exact ages are as jealously guarded as their cosmetic secrets. Says an aide: "We never talk...
...selling supermarkets. Today, more than one-fifth of the toilet preparations are sold in food stores. The industry sees no reason why it cannot use similar techniques to tap the new mass market of men's cosmetics (deodorants, hair tonics, etc.). So far, men have been reluctant to shop for their own toiletries, but the industry hopes to spur them to buy more avidly...
...course, many non-academic courses are also available. Because of the great proportion of students planning on college, no formal vocational program is offered, although courses in typing, shop, business law, and similar subjects are provided. Many students weave these courses into the normal college preparatory program, and almost all take some sort of non-academic elective. The curriculum includes art, speech, mechanical drawing, cooking, singing, dramatics, health, driver education, etc., and most of the traditional garnishings of American public education...
...between public and private schools. American high schools range all the way from Scarsdale High and Newton High (above right) which have many advanced courses of the college freshman type for able students, to the poorer high schools which spend a disproportionate amount of time in driver training, cooking, shop, home-making, and other such pursuits, to the very worst institutions in the country such as the school shown above (left...
...mathematics requirement for graduation. There are no available facilities for advanced study in English literature. Where 75 per cent of our high schools offer typing courses, only 40 per cent have school newspapers appearing as regularly as once a month--and some of those are mimeographed. Advertising, shorthand, auto shop, and a half-term of empirical economics teaching you how to avoid being gypped when you purchase an automobile--these are the trade and social courses which compose the high school academic gamut...