Word: shopsmith
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Dates: during 1954-1954
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...models, now does a $35,648,000 business annually v. $5,346,000 in 1939. Other firms, such as Skil Corp., Shopmaster, Magma Engineering Co. (TIME, March 29), have brought out portable and stationary power tools to do half a dozen different jobs. Magma Engineering's versatile Shopsmith tool is a complete home workshop, with drill, lathe, saw and sander all rolled into one. Price: $269.50. But the real tinkerer who plans to do extensive woodworking likes to buy tools to perform each task separately and he generally has enough to outfit a small factory...
Ready at a twist or two of the wrist to perform more than 100 different jobs, the new Shopsmith contains the first important improvements since the original model hit the market with a bang in 1947. The exposed drive belt, a hazard to juvenile fingers, has been enclosed, and a new speed control enables the woodworker to adjust the speed of saws, sanders, etc. simply by turning a dial to "saw" or "disc sand" in the same way a housewife adjusts an electric mixer. Price...
...Calif., is still owned and operated by the three founders. While President Bob Chambers takes care of sales and advertising and Treasurer Frank Chambers looks after purchasing, Vice President Goldschmidt concentrates on inventing. Says he: Some new Magna products "will be just as revolutionary in their way as the Shopsmith...
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