Word: shoptalk
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Moreover, the shoptalk hawked in most advertising columns is about the dreariest in the land. Walter Addiego, who churns out an ad column for Hearst's San Francisco Examiner, said recently: "Last week the Dymo company let me make an announcement that they were looking for a new domestic public relations outfit." Stunned and humbled by this scoop, Addiego added: "You can't be that lucky all the time." The headlines induce mostly mystification or slumber: BANKS TO INCREASE USE OF ADVERTISING (Chicago Tribune), PRSA, WRIGHT FIRM AT LOGGERHEADS (Joe Kaselow), WAYNE WELCH INC. WILL OPEN AGAIN (Denver...
...professional, as it had to. But it continued. As a superb politician, John Kennedy understood the value of sympathetic press coverage, as a President he wanted to influence opinion, but most of all he seemed to find stimulation in the afterhours give-and-take of candid, informed, sharp shoptalk of events and people. Correspondents and editors, a little awed as all men are by the White House setting, were encouraged by the President to talk freely...
Some 3,800 doctors, specialists in internal medicine, convened in San Francisco last week to swap shoptalk on everything from bedside treatment to basic science. The occasion: the annual meeting of the American College of Physicians. The doctors posted no huge billboards announcing dramatic cures, but they set up a few small signposts pointing in hopeful directions. Items...
...National Association of Tobacco Distributors?which sells 75% of all U.S. tobacco products?peered at exhibits that traced tobacco from field to lip, critically taste-tested piles of free cigarettes, jostled happily through luncheons, dinners, parties. But the greatest pleasure of all was just talking shop. Never had shoptalk been so cheery, for never had business been so good...
When 150 virologists and public-health experts met in Philadelphia last week to swap shoptalk on the eastern equine encephalitis that flared in southern New Jersey last fall (TIME, Oct. 5), the conference chairman himself was the rarest of medical phenomena: a survivor of the deadly disease who had escaped brain damage...