Word: shoriki
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Dates: during 1950-1959
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...President Matsutaro Shoriki, 74, had tried the same sort of approach seven years ago when his TV network was just getting started in black and white. He spotted 220 RCA receivers in parks, railroad stations, back alleys. Today, with about 4,000,000 black-and-white receivers across Japan, NTV earns a profit of more than $1,000,000 a year...
...color project, Shoriki has lined up a regular schedule of baseball games and judo, has signed the taped Perry Como show for a year. With such attractions, he figures that demand will soon drive the price of color receivers down far enough to fit the budget of the average televiewer, is planning to set up color studios all over Southeast Asia. Says Shoriki : "I want Japan to be the first country in the world to have full-scale color TV in operation. I want Japan to beat...
...Tokyo last week guidebooks heralded a monument Publisher Shoriki had raised to himself. He opened a 436-ft. TV tower, one of the tallest structures in the city, equipped with an elevator so that sightseers can "get a view of Tokyo equal to the birds'." Said Publisher Shoriki matter-of-factly: "The people of Japan expect Shoriki to do things bigger and better than anyone else...
...Modest Pamphlet. Shoriki has been fulfilling such great expectations ever since he abruptly cut short his career as deputy police chief in Tokyo in 1924 after an assassin almost succeeded in killing the pVince regent (now Emperor). Says Shoriki, who was held responsible for the inadequate guard: "Instead of committing harakiri, I bought a newspaper." With borrowed money he purchased tiny (circ. 40,000), struggling Yomiuri, which means "reading for sale." cashed in on his police experience by getting the most sensational crime coverage in Tokyo. He added a pioneering radio section and the comics. In four years Yomiuri...
From the U.S. he imported such big-league stars as Babe Ruth, Lou Gehrig and Jimmy Foxx, reported every move they made in Yomiuri. On one tour Ruth hit 18 home runs. Says Shoriki: "Every smack boosted circulation." (Later. Shoriki started the Japanese baseball league, now led by his own Yomiuri Giants.) From the U.S. he also imported the moneymaking journalistic ideas of his good friend, the late William Randolph Hearst...