Word: shoriki
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Dates: during 1980-1989
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Founded in 1874, the paper dates its rise from 1924, when it was bought by a former police official, Matsutaro Shoriki. A business associate of the American press lord William Randolph Hearst, Shoriki echoed Hearst's populist impulses in his own dictum, "Do not trust experts because they know nothing of the masses...
Yomiuri was the first major Japanese paper to run a full list of radio programs and later formed Japan's first commercial TV network. Shoriki's most enduring brainchild was baseball, which he helped popularize. Says one Yomiuri official: "Each time the Giants win, our readers yell 'Banzai!' while watching them over our NTV, and again when reading about them in our paper...
...After Shoriki died in 1969, the paper was headed by Mitsuo Mutai, 87, who is known as hanbai no kamisama-god of newspaper sales...
...June, Mutai was succeeded by Yosoji Kobayashi, 70, a son-in-law of Shoriki...