Word: short
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Dates: during 2000-2009
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...Speedskating team, whose largest commercial cash sponsor, Dutch bank DSB, just went belly-up. (Colbert snarkily referred to DSB as "Deposit Savings in Bong.") In exchange for the publicity and potential revenue, Colbert Nation logos will be stitched onto the suits of both long-track and short-track skaters during World Cup competitions before the Olympics. Right now, the long-track team is preparing for a competition in Berlin, while the short trackers are in Montreal for a meet. "We are scrambling like crazy to get the logos on the uniforms this weekend," says U.S. Speedskating executive director Bob Crowley...
...Great,' " says Crowley. "It's a unique sponsorship opportunity, and you know what? It's going to be fun." The market price for sponsorship logos on speedskating suits is $100,000. Colbert will get a logo on the leg and hood of the long-track skaters; on the short-track athletes, the Colbert Nation mark will be stitched on the leg and chest. "A bit embarrassing that our leadership couldn't secure other sponsors three months before the Olympic Games," short-track star Apolo Ohno wrote to TIME in an e-mail. "But BIG UP's to Stephen Colbert...
Plus, many Olympic speedskaters don't take themselves too seriously. "We're Olympic athletes, and that in itself deserves respect," says Katherine Reutter, a short-track skater who will be competing in her first Olympics in Vancouver. "But we race around in little circles in full-body spandex. There's plenty of stuff to make fun of." And who knows? Those jokes may pay for her medal...
...knocked out that year short of winning money. "But I got hooked," he says. "There was no way I wasn't playing in '09, and that earlier experience really helped me this year." He has since joined the private-equity firm Flexpoint Ford as a partner, and has no plans to turn poker pro - for many reasons, but not least because he feels it would take him away from his family (he has three children at home) and, he says, because he loves his job. But he does hope to play the main event every year, especially...
...look, Google gave them $900 million in an ad deal for something they only paid $580 million for. How can that be bad?" And the answer to that is: Given that Fox Interactive Media group, of which MySpace is a part, actually lost money this year even after the short-term Google ad-deal windfall, $580 million doesn't seem like such a bargain. (See the top 10 financial-crisis buzzwords...