Word: shortcuts
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...ATHENS STREET SHORTCUT...
...change. It was then that Caroline Caskey, 32, a French-literature major turned business student, thought to combine cutting-edge DNA analysis with old-fashioned, hawk-the-product marketing. A few years earlier, a lab headed by her father Thomas Caskey patented something called the "short tandem repeat," a shortcut method of sampling DNA. Caskey saw the new technique for the cash cow it could be and founded Identigene, advertising her father's technique as a simple and--at $475 a test--affordable way to establish paternity. Launching an ad blitz that included direct mail, TV talk shows and billboards...
...when he took on the challenge of instant photography just after World War II. Until then, photographers had to develop their film and then print it on paper--or send it off to a professional lab--before they actually had a picture in hand. Land was convinced he could shortcut this laborious process by creating a camera that did all the work itself, and by 1947 he had done it. Instead of conventional film, the Polaroid Land Camera was loaded with photographic paper coated with a paste of light-sensitive chemicals. A mere 60 sec. after the photographer tripped...
More important than whodunit is the question of how badly the leak damages American security. Some experts say China would eventually have miniaturized its nuclear weapons on its own. That's probably true, but now Beijing has apparently found a shortcut to the most modern technology. Smaller warheads mean Chinese missiles will be lighter, more mobile, easier to hide and able to hit multiple, longer-range targets...
...sure hoping it is. One of the few breakout shows last year was Comedy Central's scabrous South Park, and the year before, Fox had its own success with that animated paean to redneck Texas, King of the Hill. Now the genre that seems to offer the quickest shortcut to countercultural chic is becoming more popular than ever. The three start-up networks (Fox, UPN and the WB) have scheduled seven new prime-time cartoon series for this year, and more are in the works. "Animated shows stand out from the pack," says Tony Krantz, CEO of Imagine Television...