Word: shorter
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Dates: during 1950-1959
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...beginning to feel out of his depth, but just then the Master came striding out of the fitting room. He was closely followed by a distinguished, but jacket-less fellow with a tape measure around his neck, and by a shorter, less distinguished man with a fitting form. The one with the form, clearly a lesser type, picked imaginary threads from the Master's suit. His more distinguished colleague handed their client a waiting umbrella and murmured that he would have the order sent on to the House...
STUDEBAKER SMALL CAR will be company's hope for survival in U.S. auto race. It will roll out a small car, shorter and cheaper than its Scotsman, which has a wheelbase of 116½ inches and lists...
...means packing the sweaty dufflebags and heading off for games in far away places. Thus the track team will make trips to both Dartmouth and Navy in the next five days. And the baseball team will, by this weekend, have completed a series of four lengthy jaunts (and one shorter one) in the space of two weeks...
...trend ever since 1946 has been to longer, wider, more futuristic cars-and more chrome ("jewelry" to automen). Those who bucked the trend usually rued the day. Henry Kaiser's small, chromeless Henry J. was a dismal failure. So was the drab 1954 Plymouth, which was 4 in. shorter than the year before. Sales dropped nearly 36% to only 381,000 cars a year. A year later Plymouth rolled out the longest (204 in.) car among the low-priced three and promptly boosted sales back up to 647,000 cars...
...unwilling to give up the accustomed miracles of Detroit engineering. He wants automatic transmission, power steering, smooth, American-type riding qualities, plenty of gadgets, loads of interior and luggage space and lots of horsepower. In effect, the desire is for everything the U.S. car already is, only 10 ft. shorter, and somehow a lot cheaper. In any case, a U.S. model would probably be a "compact" car, something like the Rambler, rather than a small car. Nor will it be cheap. Volkswagen learned that fact of life. It planned to manufacture in the U.S., but found that it cost...